As an upcoming singer, songwriter I do put in the effort to connect with like minded people via various social media channels. I do want to connect with people who would enjoy my writing, my music and I could learn from their feedback and get motivated with their support.
So, I just recently wrote a two part blog on How to start a influencer marketing program, and this blog is a viewpoint from the other side of the aisle...on how to become a social media influencer.
I have done some research and am sharing that with you, will be implementing some of these best practices for myself and will share my own experience in a blog soon.
As an overview, a social media influencer is someone who is a part of a niche-group of people and carries influence over to others sharing valuable content via different social media platforms. A social media influencer's audience can be small, medium or large in a specific industry where an influencer can persuade others by virtue of their authenticity and reach.
Here's a short video explaining of what it actually means and takes to be a social media influencer. In this blog, I'll cover the information about my favourite top 5 social media influencers and 10 things they have in common you can learn from to become a social media influencer in your industry.
The 41-year-old entrepreneur, CEO of VaynerMedia, New York Times bestselling author and social media influencer loves the attention from his fans and is happy to share valuable content for free with over 750k followers hosting the #AskGaryVee show on his YouTube channel. His content provides a great advice on digital marketing, power of video, social media branding and distribution.
“99% of what we deal every day in business doesn’t matter. If you religiously follow the few core business philosophies that mean the most to you, everything else will naturally fall into place.” Gary Vaynerchuk.
Scooter Brown is the 36-year-old American talent manager, businessman and the owner of record labels - School Boy Records and Raymond-Braun Media Group (his joint venture with Usher). Scooter is well-known as the manager of Ariana Grande, discovering Justin Bieber on YouTube and the king of music industry social media with almost 6m followers between his Instagram and Twitter accounts.
"The secret is keeping it organic. When I see people say that Justin is part of this machine. No he isn’t. If my one laptop and my camera is a machine, then yes it is. There was no other marketing behind it. It was my laptop, a flip camera, and Justin and his laptop," says Scooter Brown.
Lily Singh - IISuperwomanII
Lilly Singh, the 28-year-old Canadian YouTube personality known by her YouTube username IISuperwomanII, she is also a comedian, writer and actress. Lily started her YouTube channel when she was in her final year of university, finishing a psychology degree and struggling with the lack of motivation and depression. Lily created her first YouTube video - spoken word piece on religion and humanity which reached only 70 views. She later started writing scripts and improvise as she went along. Early on, Lily caught the attention of YouTube executives and was invited to join their Partner Program. Today, she is one of the highest earning YouTubers with over 12m followers.
@dailydose by Tim Karsliyev
Tim Karsliyev founded the first and one of the biggest motivational accounts on Instagram - @DailyDose to spread influential messages that would reach a large audience daily. His goal was to act-not talk, not think, not imagine, but to step up and make a real difference. "Daily Dose is beyond a brand but about building others up. Aside from the vision itself, I aggressively study market trends which allows me to constantly be pivoting," says Tim.
Xenia Tchoumitcheva or Xenia Tchoumi is the 29-year-old Russian-Swiss model, actress, blogger and self-made digital entrepreneur with over 1.2m followers on her Instagram account where she loves posting selfies, photos of her day-to-day activities or modelling and working with brands.
Xenia speaks five languages, Italian, Russian, German, French and English and has previously interned at Merrill Lynch, The London Hedge Fund Duet Group and JP Morgan Chase. In 2011, when she was offered an all-day work position at JPMorgan Chase she turned it down to work on her personal brand and business. In September 2015 she gave a TEDx talk about female leadership and internet against prejudice and in 2017 Xenia was seen giving the speech on United Nations HQ about the power of digital women.
10 things the most successful influencers have in common
Define your niche
Becoming an expert in a specific niche will differentiate you from others. Influencers with a niche are able to build a stronger relationship with their audience than those without. “Niche-channels have an advantage because their followers are especially interested in the niche-content and are more willing to engage with the channel,” as per InfuencerDB.
Choose the right social media platforms
Each social media channel is different, therefore you need to know what approach to use when sharing content on Instagram, YouTube, Twitter, and Snapchat etc. It is important to think about what type of content you are going to create and choose a maximum of 3-4 channels that you’ll cover.
To become an influencer you have to have a long-term plan and a good business strategy in place. Know what is it that you want to achieve, who is your target audience and how are you going to measure and evaluate your progress.
“Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth,” by Gary Vaynerchuk.
Come up with a content strategy
Understand what type of content your audience likes the most and develop a content strategy around that. What are your priorities and what is that you want to give to your audience? Plan, develop and manage your content to drive organic traffic.
Post content regularly
When you have a good following that is engaging with the content you publish, make sure you post regularly so that your audience know when and what to expect from you.
Always give value to your audience
You can’t become an influencer if what you offer has no value to your audience. Listen to your fans, evaluate their feedback and create more value for them without expecting anything in return.
Connect with brands and organisations
Contact brands for partnerships and connect with people within your industry.
“When you find an influencer that can help bring more people to your tribe, it can be incredibly powerful for a brand. This is because the influencers have already created the right media channels for you to connect with your tribe, who passionately believe in the same values with your brand,” says Taryn Williams, Founder of social influencer agency theright.fit.
Promote yourself in the right way
Developing a strong personal brand is very similar to product branding. You have to differentiate yourself in the market to be successful as nobody is interested in what already exists. You have to outwork your competition.
Build your community
Connecting with like-minded people can strengthen your brand in many ways. Sometimes word of mouth recommendation is the best form of advertising you can get. Organize events and invite the industry people to share your ideas and network. Focus on what your audience is interested in and build peer-to-peer communications.
Become noticed for your work
Take smart risks and recognise how to spot an opportunity that could improve your brand. Become an expert in what you do and don’t be afraid to go above and beyond and show people what you have to offer.
About the author:
Always being surrounded by music, words and the latest trends, Eliza is currently blogging, writing songs and keeping an eye on the new emerging talents in the music industry. Based in London, the culture capital of the world, she explores influencer marketing, various music genres and cultures that reflect in her own work. To be featured on the blog please contact: firstname.lastname@example.org
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